Design
- Design Systems Architecture
- Visual Identity & Brand Strategy
- User Psychology & Design Thinking
- High-Fidelity Prototyping
- Accessibility & Inclusive Design
GRAPHICS
UI/UX DEVELOPER DESIGNER
Graphic/Motion Designer & Vibe Coder.
I design and build modern digital products with thoughtful experiences and clear business impact.
Who I Am
About
Hi, I’m 
Rach. Since 2011, I’ve
been using
design, motion, and code to turn digital
interactions into lasting brand stories.
WHAT I EXCEL
Expertise
Motion Design
- Dynamic Visual Storytelling
- Social Media Ad Optimization
- Functional Micro-interactions
- Brand-Led Kinetic Typography
- Performance-Driven Creative
Technical
- UI Engineering (HTML/CSS/Next.js)
- Vibe Coding & AI Orchestration
- Generative AI Pipeline Development
- Git / GitHub
- Design-to-Code Implementation
EXPERTISE IN TOOLS
Tools
more
MY WORKS
Featured Works
NEPAL STOCK HOUSE BROKER-14
LOGOS
SAGAR DISTILLERIES SOCIALS
MY JOURNEY
Experience
Apr 2024 - Present
Freelance Designer
Self-Employed
- Leoni Wiring System: Designed comprehensive print and offline marketing kits
- Moudda: Developed brand identity, branding, and motion design; customized Shopify themes
- Youjob'z: Designed and developed full website and brand identity system
Dec 2019 - Mar 2024
Group Head of Design
Jumia Group Africa
- Instrumental in crafting solutions and marketing kits, focusing on web design and landing page optimization
- Played a pivotal role in evolving the e-commerce experience for customers throughout Africa
- Led a talented team to drive value and success through strategic design thinking
Mar 2018 - Dec 2019
Head of Design
Jumia Food Africa
- Successfully led a team of talented designers to develop food delivery solutions
- Strategic use of design thinking and fostering a culture of creativity and collaboration
- Achieved significant increases in sales and added value to the company
Feb 2015 - Mar 2018
Senior Graphic Designer
Jumia Classifieds Group
- Played a pivotal role in crafting captivating marketing kits and designing user interfaces
- Collaborated with diverse global teams on classified ads platforms across world
- Created compelling visual solutions with a keen eye for detail and market principles
Jun 2015 - Sep 2015
Design Manager (Freelance)
MarocAnnonces
- Spearheaded the revitalization of MarocAnnonces, a leading classifieds ads company
- Led a comprehensive website overhaul, transforming the outdated site into a modern platform
- Improved overall user experience, resulting in significantly increased engagement
Apr 2014 - Jun 2015
Lead Design Manager
Casabill
- Proven ability to seamlessly blend aesthetics and functionality in digital experiences
- Successfully crafted visually stunning and user-friendly billing websites
- Created compelling visual assets, branding materials, and marketing collateral